
T h e
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378
weight and then may accept weight gain in him-
self or herself. This weight gain in an ego might,
in turn, be determined by various behaviors that
an ego chooses to evince, and these behaviors
need not be the same behaviors that an alter
evinces. The observation that geographic distance
does not modify the effect of an alter’s obesity
also provides support for the concept that norms
may be particularly relevant here. Behavioral ef-
fects might rely more on the frequency of contact
(which one might reasonably expect to be attenu-
ated with distance), whereas norms might not.
The spread of obesity in social networks ap-
pears to be a factor in the obesity epidemic. Yet
the relevance of social influence also suggests
that it may be possible to harness this same force
to slow the spread of obesity. Network phenom-
ena might be exploited to spread positive health
behaviors,
34-36
in part because people’s percep-
tions of their own risk of illness may depend on
the people around them.
37
Smoking- and alcohol-
cessation programs and weight-loss interventions
that provide peer support — that is, that modify
the person’s social network — are more success-
ful than those that do not.
34,35,38,39
People are
connected, and so their health is connected.
40,41
Consequently, medical and public health interven-
tions might be more cost-effective than initially
supposed, since health improvements in one per-
son might spread to others.
42
The observation
that people are embedded in social networks sug-
gests that both bad and good behaviors might
spread over a range of social ties. This highlights
the necessity of approaching obesity not only as
a clinical problem but also as a public health
problem.
Supported by a grant from the National Institutes of Health
(NIH R-01 AG24448-01).
No potential conflict of interest relevant to this article was
reported.
We thank Laurie Meneades, Rebecca Joyce, Molly Collins,
Marian Bellwood, and Karen Mutalik for the expert assistance
required to build the data set, and Emelia Benjamin, Virginia
Chang, Scott Desposato, Felix Elwert, Peter Marsden, Joanne
Murabito, James O’Malley, Barbara McNeil, Mark Pachucki, Mark
Pletcher, Mason A. Porter, Darren Schreiber, Richard Suzman,
and Alan Zaslavsky for helpful comments.
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