This is the most cited paper ever to appear in Econometrica, a top ...

Daniel Kahneman and Amos Tversky famously wrote Prospect Theory. Wi...

Expected utility is one of the first theories of decision making an...

The axioms of expected utility theory that the authors refer to her...

Kahneman and Tversky selected a highly educated group of university...

Utility and preferences are difficult to measure. In an ideal exper...

This is a violation of expected utility theory and introduces the c...

In Problem 2, the expected utility of Choice C (825) is greater tha...

The reflection effect is a startling and important discovery. While...